What’s that long German word for “pissing off half the world with a guilt trip about a dead grandfather”?
You’ll need it, thanks to a controversial new holiday ad from the the German supermarket chain Edeka that features a lonely old man faking his death to get his family to visit him during the holidays.
“That is the worst thing I’ve ever, ever seen,” said “Today” show co-host Savannah Guthrie in a segment about the commercial on Wednesday. “Oh, it’s morbid.
Many were equally outraged by the Teutonic transgression.
“It’s an emotional rape, I don’t get how can one sell something like that?” tweeted Lior Oren.
The nearly two-minute commercial — which generated nearly 21 million YouTube views in two days — shows an elderly man eating alone after receiving excuses from his too-busy kids and relatives.
“Hello Daddy, It’s me. Just wanted to let you know that we can’t make it for Christmas this year. We’ll try again next year,” the man’s daughter calls, as her father sullenly watches his neighbors’ families celebrating together.
The action shifts as each member of the old man’s family gets the devastating news that he’s dead. They rush home only to arrive and find a table set for a holiday meal.
The old man emerges out of the kitchen, as if from the dead.
“How else could I have brought you all together?” he asks.
The commercial culminates with the family jovially gathered around the table enjoying a festive feast, laughing.